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Why (and how) do personalities, self-concepts, and lifestyles influence consumer-related behavior choices? and how can marketers use this type of information?
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Why (and how) do personalities, self-concepts, and lifestyles influence consumer-related behavior choices? and how can marketers use this type of information?

Overview With over 8 billion people on Earth, nobody is the same. Everyone has biases and preferences, with different backgrounds or lifestyles making almost every person unique. This is also true for consumers looking for products that align with their goals. A 43-year-old farmer with 3 children in Idaho, is not going to be looking…

BUHI Social Media Audit
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BUHI Social Media Audit

Overview BUHI is an online retailer, that specializes in carrier bags. Creating and maintaining an online presence is crucial for their business. The brand is active on various social media sites, with various interactive results. Facebook, Instagram, and TikTok are BUHI’s top 3 platforms with the most traffic.   Products BUHI sells the following products…