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Charles Williams
Digital Marketer
Why (and how) do personalities, self-concepts, and lifestyles influence consumer-related behavior choices? and how can marketers use this type of information?
Overview With over 8 billion people on Earth, nobody is the same. Everyone has biases and preferences, with different backgrounds or lifestyles making almost every person unique. This is also true for consumers looking for products that align with their goals. A 43-year-old farmer with 3 children in Idaho, is not going to be looking…
Mimic Social Reflection
Overview The past 14 weeks, I along with many other students in my Social Media Strategies class have been working through a simulation called the Mimic Social Reflection. This simulation puts the user in the shoes of a Social Media Strategist, who is tasked with raising the brand awareness of the “OG Line” for a…
BUHI Social Media Audit
Overview BUHI is an online retailer, that specializes in carrier bags. Creating and maintaining an online presence is crucial for their business. The brand is active on various social media sites, with various interactive results. Facebook, Instagram, and TikTok are BUHI’s top 3 platforms with the most traffic. Products BUHI sells the following products…
Adding and Formatting a WordPress Post
Add a post To add a post to your WordPress website, complete the following steps: Write the post in a Word or Google document. You can do some formatting in that document, but you will not want to copy and paste that formatting into WordPress as it can cause issues in your html coding…