Why (and how) do personalities, self-concepts, and lifestyles influence consumer-related behavior choices? and how can marketers use this type of information?
Overview With over 8 billion people on Earth, nobody is the same. Everyone has biases and preferences, with different backgrounds or lifestyles making almost every person unique. This is also true for consumers looking for products that align with their goals. A 43-year-old farmer with 3 children in Idaho, is not going to be looking…